Clem & Dom Cole at Remedy Place New York September ‘26
At the world's first social wellness club, a tea brand poured its story for a room already fluent in wellness.
Remedy Place is the world's first Social Wellness Club, founded by Dr. Jonathan Leary in 2019. It brings alternative medicine, high-tech self-care and design-forward hospitality under one roof, and it starts from the idea that wellness lands deeper when it's shared.
The Bar Takeover is reserved for early-stage brands Remedy believes in. It puts brands in front of a community that knows what it's looking at. For one day in New York, that brand was Consistentea.
Connection as the Measure
This audience is already fluent in wellness and knows why recovery matters. That fluency changed the exchange. Fewer introductions and more dialogue. No pitch, but an opportunity to give and receive around the tea ritual.
Consistentea came to start a conversation, one cup at a time. The tea gave the guests a reason to slow down, and the room did the rest.
A successful activation for Consistentea is measured in something else. For Clem, Consistentea's co-founder, it is not about reach, samples and sales only, the metric is: shared energy.
"Connections and bonds are the way we measure our brand impact. The quality of the conversations that were held, the ideas that were raised and the shared moments over cups of tea is what we focus on to know our clients better and their desire. This is how we meet them where they are and how our brand gets its inspiration to improve. Above the numbers, we value the frequencies of our interactions to help us continue refining our mission."
— Clem, Co-Founder, Consistentea
A Shared Language
The day ran on conversation rather than presentation: questions about the tea, then about practice, then about each other. In a building designed around recovery, the most noticeable thing the bar offered was time.
For Dom Cole, the collaboration was something of a homecoming. Before Consistentea, Cole worked in recovery and touchless technology at a wellness resort, helping guests restore themselves. Remedy shows what that kind of care looks like when it becomes social, and Consistentea wanted to be part of it.
"As a former recovery specialist working with touchless tech at a wellness resort, I was really excited for this collaboration and to be a part of what Remedy is building in the wellness space. Consistentea is all about creating moments through the art of tea, and we look forward to doing it again."
— Dom Cole, Founder, Consistentea
The Next Cup
The takeover ended. The connections didn't. Consistentea left New York with what it came for: a room full of people who now share a ritual, and an open invitation to come back and pour again.
— Aydojo Editorial
Consistentea is the first brand from Aydojo, the Miami-based luxury wellness house. Remedy Place's Bar Takeover features early-stage brands chosen for their members.
